Ranking
The Rank issue may vary with the
search engines. First of all, many engines have a human reviewed
directory. Google works with dmoz database, yahoo has its own directory,
and MSN seems to be related to looksmart, and this one in turns to Zeal.
That means that you need to build your website to be used and judged by
humans, moreover machines’ algorithms become more sophisticated, and,
with new tools coming from Artificial Intelligence; they are improving
their capacity to emulate the human criteria.
The algorithm to evaluate the ranking of a page, is at the hart of
Google as a system, in fact, their system for ranking web pages was
developed by Google’s founders, Larry Page and Sergey Brin, at Stanford
University. The key aspect in their algorithm is how many incoming links
you have, and where are they coming from.
Due to the importance of who is linking to your place, this SEO task
must be planned and be executed very carefully; it also needs direct
human care.
Personalized correspondence directed to the owner or webmaster asking
them to consider placing a link to your own web page; may take its time
but it’s fully justified. On this step you must be very convincing and
if it’s the case, mentioning a link already placed in your site to
his/her site.
Be careful with linking service, the last thing that you need is to be
linked by spam sites. If by any chance your place is associated with a
so called “bad neighborhood”, it may be very dangerous for your
business.
Of course, a good judgment by the leader directories like dmoz, Yahoo
directory and Zeal will be of capital importance. That will need
individual dedication to understanding what each directory will
appreciate from your site.
Finally, the quality level that the internet community perceives from
your site will be translated to anonymous publicity and traffic. Again,
well structured good content with fresh details will be the main card
that you can play.
One of the ideas that has been continuously consolidating in the
webmaster community is this: “Content is the King”.
Directories
